There are thousands upon thousands of digital marketing courses online that all promise to improve your skills, helping to scale your business or get you into one of the many digital marketing jobs. As such, it can be quite difficult to know which are the best digital marketing courses out there and which are worth your time and investment.
As the shift towards a digital economy continues, so the need for marketing to become digital becomes greater.
Whether you are an entrepreneur, employee or a beginner looking to learn fundamental digital marketing skills here you will find some great digital marketing courses that focus on different channels including seo, email, content as well as digital marketing strategy.
Of course, if you are looking to get hired or to prove your credentials then you can always to and do digital marketing courses from reputable universities or coursera where you can get a certificate after completing your chosen courses successfully.
Let's take a look at some of the best digital marketing courses that can take your business and yourself to the next level. Some of these courses are free, while others do come with cost attached. Best of all is that you can take these digital marketing training courses from Lagos to Cape Town or anywhere else in the world, as long as you have internet connection.
Analytics skills are fundamental in virtually any digital field and that is why they are very highly valued. Analytics skills are vital no matter whether you are doing conversion rate optimization, ux design, growth hacking or even fantasy football analytics:-). In all honesty, there is no way to build a successful digital business without analytics skills as business analytics are so key to everything.
If your goal is to join the top 1% of marketers and analytics experts then you may want to consider the digital analytics mini degree from the Cxl Institute as it is amongst the best analytics courses out there on the web. While at the time of writing the course costs $1'490 (get your employer to pay for it), it does provide a ton of value.
It is taught by 9 world-class instructors who are practitioners in the field and true masters of digital analytics. You get access to 130h+ hours of videos and study material while benefiting from the support of group mentors and CXL institute experts.
You might be asking yourself why you should invest this kind of course when you can get the information for free on the web? One of the biggest advantages of investing in a course like this is the structure and the path you can follow to master analytics. Here the road is clearly laid out, whereas trying to teach yourself all the skills by scouring the internet can be quite time consuming and though. Here you know exactly what steps you need to take and when.
Moreover, once you invest money into something chances are you are more committed to master the topic. The quality of your understanding and skills will be much higher than if you do everything by yourself. Plus, having access to mentors and a peer group is a big plus as you will often need help.
Even though email is one of the oldest digital marketing channels, it is still regarded by many as the crown jewel of digital marketing. Email marketing can generate $44 on every $1 invested which is one of the best returns on investment of any marketing channel.
Beyond that some of the most important advantages of email marketing are the fact that you own the access to your audience and that you are less vulnerable to the frequent updates that Google, Facebook and others do to their algorithms.
For example, a few years ago Facebook decided to limit the reach of organic posts to below 2% of a page's followers in order to entice page owners to spend money on marketing with Facebook. If you don't have an email list this can cause havoc in your business and escalate your customer acquisition costs overnight.
For this reason, it is a good idea to learn the basics of email marketing. The good news is that there are many high quality email marketing courses that are available for free.
GetResponse is an all in one marketing platform to help businesses grow through email marketing, webinars and marketing automation. So they are clearly experts on the topic of email marketing as they work on it every day with over 350'000 customers from all over the world.
It is a highly practical course where you are not only taught the theory behind email marketing but you are also asked to execute on what you are learning.
Take a look at the video below to get a feel what the course is all about and what you will get out of it.
Knowing how to create a winning digital marketing strategy amidst a myriad of different marketing channels is key to grow your business in today's digital economy. It is definitely not easy considering how fast change happens in the digital space.
However, if you are interested in digital marketing as a whole and do not want to specialize in one particular discipline there are some great courses you can take to improve your digital marketing strategy skills.
Google Squared is the digital marketing course developed with Google. It is suitable for ambitious marketing managers, entrepreneurs, bright grads and professionals looking to enter the industry.
Through this 5 month course you will get a holistic overview of the workings of digital marketing today including
It is quite an intensive course where one needs to invest at least 8 - 12 hours per week in group collaborations where you have to work on digital business plans or develop a marketing strategy for a brand entering a new market, regular course work and studying key concepts.
The group collaborations, which in most cases happen only through virtual collaboration, is one of the best parts of the entire courses as it is a preview of how work will be increasingly done in the coming years. With the advancement in technology it is becoming easier and easier to work with people from anywhere in the world. Building a good group dynamic with people you never meet physically is certainly and interesting challenge that will make you grow.
This course is high quality. Here at Rise Africa Rise we can vet for that as we have gone through this course ourselves. However, this course is quite pricey at around £2'000 but it is still a good investment if you plan to upgrade your digital marketing skills.
Facebook, Airbnb, Uber and many other successful tech companies of today have recognized the value that growth marketing could bring in growing their companies. In fact, much of their success is due to them building cross-functional growth marketing teams early and therein redefining how marketing is done.
Growth marketing is technology-driven while blurring the frontiers between marketing and product development. To many marketing teams focus primarily on the very top-of-the-funnel, measuring impressions, mind share and leads. In contrast, a growth team is largely overlapped with product, engineering, and design and as such covers a much broader spectrum.
If you are interested in learning the same marketing skills that made today's tech titans successful then you will certainly benefit from taking Conversion Institute's Growth Marketing Mini-degree.
This mini-degree allows you to get a holistic understanding of growth across all channels and on an organizational level while teaching you how to combine quantitative and qualitative research. Upon completion of the program, you’ll be able to set OKRs and smart goals, run a high velocity testing program that gets results, and manage a growth team and process.
At the time of writing the mini-degree costs $690 and you can get your employer to pay for it. The course covers quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management.
The digital marketing industry with its many subdisciplines moves at a breathtaking pace which means that African entrepreneurs and marketers need to continually invest in training their skills to stay current.
Knowing which are the best online digital marketing courses will save you a lot of time and headache. As such, we hope that this post has provided valuable insights into which are the best online digital marketing courses that will help you reach your goals.
Rise Africa Rise is your online guide to tech entrepreneurship and (social) innovation for African entrepreneurs, startups and businesses. Our aim is to provide you with valuable digital strategies, tools and insights to support you in building a world-class and competitive business in the 21st century.