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Category Archives for Digital Marketing

Best Digital Marketing Courses For African Entrepreneurs

Cxl Institute Growth Marketing Minidegree Program

There are thousands upon thousands of digital marketing courses online that all promise to improve your skills, helping to scale your business or get you into one of the many digital marketing jobs. As such, it can be quite difficult to know which are the best digital marketing courses out there and which are worth […]

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Learn The Secrets Of Some Of The Best Marketing Companies

Marketing companies South Africa

Do you want to grow your business through digital marketing?A good way to do so is by studying some of the best marketing companies out there and seeing what your company can learn from them and then adapt it to your business needs.As we have already looked at 10 digital marketing lessons you can learn […]

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How To Design A Winning Digital Marketing Strategy

Digital Marketing Nigeria

Build it and they will come.This is a fantasy that many founders and startups believe in. And for good reason. It is beautiful story about customers that are waiting impatiently so they can get rid of their money once the product is built by buying it.The problem?For those of us who are not fortunate enough […]

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The Essential Marketing Stack for African Tech Businesses

The essential marketing stack

According to Paypal co-founder and famous venture capitalist Peter Thiel “poor distribution – not product – is the number one cause of failure.”Many tech entrepreneurs often believe that all they need to do is to build an amazing product and the customers will beat a path to their doors.The reality is usually far from it. Distributing […]

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African businesses: Double your company’s revenue with Affiliate Marketing

Konga affiliate programme

$136 billion in sales in 2016. That is what Tech giant Amazon generated last year. And you know what? A big part of those sales were driven through Amazon marketing affiliates. Some estimate that up to 40% of Amazon sales are generated through affiliates. Even if that seems a bit high and for argument’s sake it is assumed […]

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How to market your business like Yoco: An interview with Marketing manager Nicholas Soper

Digital Marketing Yoco Nicholas Soper

Share0 Tweet0 In our post Digital Marketing: 10 lessons African entrepreneurs can learn from fintech startup Yoco we took a look at selected parts of Yoco’s digital marketing strategy and what African entrepreneurs could possibly learn from South Africa’s innovative fintech business try out for their own business.If your companies aim is to succeed in […]

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Digital Marketing: 10 lessons African entrepreneurs can learn from fintech startup Yoco

Digital Marketing Yoco African entrepreneurs

Tweet0 Share0 Digital marketing done right can be a tremendous leverage in scaling your company across Africa and beyond. Doing digital marketing right, however, requires skill, persistence and creativity. That’s why in this post we look at a company that is getting many things right with digital marketing: South African fintech startup Yoco. Fintech is growing in […]

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Digital Marketing in Africa for tech startups

digital marketing africa for beginner

The African continent consists of 53 countries. This means that finding new customers and brand advocates can be a time-consuming and expensive process. With technology, however, you have the choice to market to an array of buyer personas from around the world who may be interested in your ventures.Africa is a continent full of opportunities. […]

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Here is a skill that is helping Social Entrepreneurs scale across Africa

Digital Marketing skills Africa

Africa is a continent of innovators. To be more precise, a continent of innovators whose innovations scale…rarely. Does that shock you? Good! It is time that ​we wake up to some though realities and face them head on. We know there are many challenges that need to be fixed and many of of us are pouring our heart and soul […]

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How 4 of Africa’s leading companies use Email marketing

Soko email

Do you want to scale your business to generate a bigger impact and more revenue? Use Email marketing! Email marketing should be the crown jewel of your digital marketing strategy. It is one of the most powerful digital marketing channels. Period! According to McKinsey, Email marketing generates 40 times more revenue than Facebook and Twitter – combined! In […]

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