African entrepreneurs: Grow your business to $10m+ with marketing automation

What is marketing automation?

Benefits of marketing automation

Make sales & marketing more efficient

No more repetitive marketing tasks

Improves conversion rates

Enhance customer lifetime value

Who is marketing automation for?

We would like to think that marketing automation is for all those African entrepreneurs and businesses that want to grow their revenue to $10m+. But in order to really make marketing automation work it is necessary to invest the time, capital and energy. 

Marketing automation is used by many small- and medium sized businesses across the world. The early adopters were B2B businesses in high-tech and software, but the benefits have become obvious that it has become useful to businesses in many other industries. 

Common Marketing Automation Features

Email marketing

Landing pages

Campaign management

Lead Scoring

Lead management

CRM integration

Social marketing

Marketing analytics

What does marketing automation do?

  • Lead nurturing
  • Lead scoring
  • Lead lifecycle management
  • Cross-sell
  • Up-sell
  • Retention
  • Tagging and segmentation
  • Backing up your database
  • Cart abandonement follow up
  • Credit Card Decline /Expiration notifications
  • Active re-engagement
  • Retargeting
  • Split testing

Why invest in marketing automation?

If you love growing your revenue through more converted leads, turning one-time buyers into loyal customers, working on your business instead of in your business and wasting less time on repetitive marketing tasks then marketing automation is for you.

​Effective use of your resources

Improved lifetime value of customers

Personalised communication

What to consider before buying marketing automation ?

Budget & Cost

  • What is the cost of the desired marketing automation solution package?
  • Are there any set up fees?
  • What is the currency exchange rate and how volatile is it? (Many marketing automation solutions charge in USD)
  • Does the desired marketing automation solution offer any discounts on their own product or partner products?
  • How much is the price increase when wanting to upgrade the package with the prospective marketing automation vendor?
  • Is there a trial or refund period?

Skills & Staff

  • Do you have the skills and manpower in your business to truly leverage the full potential of marketing automation?
  • If not, how big is the learning curve and what is the estimated time investment for my staff before marketing automation can be fully leveraged?
  • Who will need access to marketing automation and how many users does the desired marketing automation package allow?

Vendors

  • What integrations does the desired marketing automation software offer?
  • Does the desired marketing automation solution offer training? If yes, how good is it?
  • Are there training materials available (e.g. videos, how-to-guides etc)?
  • How good is the after sales support of the desired marketing automation solution?
  • How rapidly does the desired marketing automation vendor support emerging technologies like new social media channels, blogs and other technologies?
  • What does the marketing automation vendors upcoming product road map look like?

Customer support

  • What is the availability of customer support?
  • What is the average first-response time?
  • Does the marketing automation vendor offer any support with migration from your current systems?

Key challenges to adopting marketing automation

Securing budget

Quality of customer data

Knowledge to set up different types of automations

Marketing automation software

There are many different marketing automation solutions out there. Here we focus on 3 marketing automation providers that are geared towards entrepreneurs and small businesses.

Overview

GetResponse

Ontraport

Infusionsoft

Contract terms

monthly

monthly

monthly

Setup Fee

No set up fee

No set up fee

$1999

Free Demo

Cell 3 / 2

Cell 3 / 3

Cell 3 / 4

Integrations

178

Cell 4 / 3

Cell 4 / 4

Refund policy

No refunds, but 30 day FREE trial

Cell 5 / 3

Cell 5 / 4

Cell 6 / 1

Cell 6 / 2

Cell 6 / 3

Cell 6 / 4

Marketing features

Landing Pages

Email deliverability rate

Cell 9 / 2

Cell 9 / 3

Cell 9 / 4

Web activity tracking

Facebook contests

Cell 11 / 2

Cell 11 / 3

Cell 11 / 4

Sms marketing

Cell 12 / 2

Cell 12 / 3

Webinars

Cell 13 / 3

Cell 13 / 4

Event management

Cell 14 / 2

Cell 14 / 3

Cell 14 / 4

Split testing

Cell content

Cell content

Cell content

Create affiliate programme

Create membership sites

GetResponse 

GetResponse marketing automation

An All-In One Marketing Platform to scale your business to Africa & beyond

Price

Support

User Experience & Design

Value for money

  • ​Ideal for bootstrapping startups, solopreneurs and bloggers
  • Fantastic support and tutorials 
  • Mobile responsive
  • Free 30-day trial (no credit card required)
  • User experience and design could be more intuitive - a bit clunky at times
  • No marketing automation marketplaces where import of templates is possible
  • No free plan

Summary: 

GetResponse is a great solution for African entrepreneurs and startups who want to get started with marketing automation on a budget. The 30 day FREE trial allows you to test the product as much as you want and gives you a real experience of what it is like to use the product without any risk.

It is very affordable and offers many useful features and integrations with other products. Your business can easily grow with GetResponse as it can handle more complex needs and allows for multiple users to use the product.

Starts from $15 per month

Ontraport

Ontraport marketing automation

An All-In One Marketing Platform to scale your business to Africa & beyond

Price

Support

User Experience & Design

Value for money

  • ​Ideal for companies in online education and training and companies with membership sites
  • 90 day money back guarantee
  • Offers integrations with various payment gateways, learning platforms, accounting apps and more
  • Steep learning curve
  • No free trial available

Summary: 

Ontraport is more advanced than GetResponse and it also shows in the price of the product. Ontraport offers the ability to have a top down view of your entire business, without the need for tons of add-ons or integrations.

Ontraport provides a customer relationship management (CRM) system for small and growing businesses wanting to automate marketing and sales efforts.  Tools  that are included are email marketing, lead scoring, lead nurturing, lead generation, task management, affiliate management, event management, payments, membership site creation and management and much  more.

Starts from $79 per month

Infusionsoft

Infusionsoft marketing automation

An All-In One Marketing Platform to scale your business to Africa & beyond

Price

Support

User Experience & Design

Value for money

  • ​Ideal for traditional small businesses with sales staff, ecommerce stores and B2B businesses
  • Great support
  • Has a marketplace where you can use popular marketing campaigns others have created
  • Steep learning curve
  • is the costliest of the listed options

Summary: 

Infusionsoft is used by many small businesses around the world. Infusionsoft offers the ability to have a top down view of your entire business, without the need for tons of add-ons or integrations.

Infusionsoft provides a customer relationship management (CRM) system for small and growing businesses wanting to automate marketing and sales efforts.  Tools  that are included are email marketing, lead scoring, lead nurturing, lead generation, task management, affiliate management, event management, payments, membership site creation and management and much  more.

Starts from $99 per month

Popular marketing automation workflows

Welcoming new subscribers 

Abandoned cart follow ups

Onboard new customers

Abandoned cart follow ups

Personalized Product recommendations

Abandoned cart follow ups